Years ago, very early in her career as a Realtor, Karen Briscoe used to send note cards with brief and non-pushy friendly messages to prospective clients as a way to cultivate business.
Years later and considerably more established in the profession, Briscoe’s messages are still brief, upbeat and informative, but displayed in another means of communication. The successful Keller Williams agent recently released her first book, that is titled “Real Estate Success in 5 Minutes a Day.”
The 399-page book includes 365 mostly one-page, four-to-seven-paragraph self-help stories with catchy titles about her advice and experiences. There is one for each day of the year. A key one-sentence message is highlighted at the bottom of each day’s entry.
The book begins with the Jan. 1 chapter, “Are You All In?” It ends Dec. 31 with “Advance One Grade.” Other catchy titles are “The Pepsi Challenge,” “Bad Hair Day” and “Feel, Felt, Found.”
Briscoe sometimes uses lines or examples from popular movies like “The Wizard of Oz” and “It’s a Wonderful Life,” or lyrics from a song, such as Kenny Rogers’ “The Gambler,” to emphasize a point.
The idea for the book is for readers to commit to spending five minutes each morning reading the chapter for that particular date. Then they can apply what they read and learned to help achieve a sweet spot of success in life and business.
“The formatting is revolutionary and the delivery system is unique,” said Briscoe, principal owner of the Huckaby Briscoe Conroy Group, headquartered in McLean. “Every day there is a different idea explaining how you can be a success in real estate. It’s a sticky and unique way to remember.”
Briscoe’s group has been recognized by The Wall Street Journal as one of the 250 top Realtor teams in the U.S., and ranks 93rd with Keller Williams International in sales volume.
Briscoe said her book should have a long shelf life with the target audience of Realtors, especially those just getting started, as well as others in the business field. She said the book’s advice could help kick start a business or take one to the next level.
Having written a popular real-estate blog since 2009, Briscoe was often encouraged by others to write a book about the industry. She put the project off until attending a retreat in Rehoboth Beach, Del., last September.
“When I was there, I realized the only person stopping me from writing a book was me,” Briscoe said.
She began writing soon after her return from Rehoboth, waking much earlier than normal each day at 5:30 a.m. to begin writing. The book took nine months to complete.
“It was an amazing journey, experience and a lot of work,” Briscoe said. “This is a way for me to give back.”
And it’s a natural evolution, said one of her colleagues. “Karen has always been a great note-writer,” said her real-estate partner Lizzy Conroy.
Briscoe was told by a friend that reading the daily messages was like “having coffee with you in the morning.”
After college, Briscoe at first sold life insurance. She switched to begin her real estate career, eventually ending up locally with the late Sue Huckaby.
Briscoe chose the profession because she liked people and houses, and the combination of the two. She attributes her group’s success to a low-key and friendly approach.
Briscoe earned a master’s degree from Southern Methodist University in Dallas, and a bachelor’s from Stephens College in her hometown of Columbia, Mo.
Briscoe will participate in a book-signing Sept. 29 at the Star Nut Café in McLean. For information, see the Web site at www.5minutesuccess.com.