The Washington Regional Alcohol Program’s “SoberRide” initiative will be in operation for Halloween, with free rides home offered to those who may have had too much to drink.
The initiative will be in operation from Saturday, Oct. 26 at 10 p.m. to Sunday, Oct. 27 at 4 a.m. as a way to keep local roads safe from impaired drivers during this traditionally high-risk holiday.
“Nearly half – 42 percent – of all U.S. traffic fatalities during Halloween from 2013 to 2017 involved drunk drivers, according to the National Highway Traffic Safety Administration,” said Kurt Gregory Erickson, president of the non-profit Washington Regional Alcohol Program.
Last year, nearly 400 people partook in the offer of a free ride home, which is conducted in collaboration with Lyft.
During this six-hour period, area residents age 21 and older celebrating with alcohol may download Lyft to their phones, then enter a SoberRide code in the app’s “Promo” section to receive their no-cost (up to $15) safe transportation home.
The SoberRide initiative also is offered during St. Patrick’s Day, Cinco de Mayo, Independence Day and throughout the winter-holiday season. For information, see the Website at www.soberride.org.