Tru by Hilton Sebring

Tru by Hilton in Sebring, Florida.

State and local leaders announced Tuesday the construction of a new $13.95 million Tru by Hilton hotel in Manassas.

The hotel is slated to open in early fall 2020 and will create 35 jobs and spur $2.8 million in annual economic impact, according to a news release.

 Manassas Gateway Hotel LLC will construct the modern 98-room midscale property at the 40-acre Landing at Cannon Branch mixed-use development. Tru by Hilton is Hilton’s new brand catering to the millennial traveler.

 “The Tru Hotel is a welcome addition to our commonwealth’s ever-growing tourism economy,” Gov. Ralph Northam said. “Tourism development is critical to positioning Virginia as a premier travel destination and projects like this will help Manassas continue to attract visitors and businesses, bringing new jobs and generating significant economic impact for the region.”

The project will receive support through the Virginia Tourism Corporation’s (VTC) Tourism Development Financing Program, a gap financing program for larger-scale tourism development projects. The project reflects a projected local tax benefit of nearly $370,000 during the first full year of operation, according to the release.

“Tourism is an instant revenue generator—last year, travelers to Manassas spent $71 million, which provided 600 work opportunities and resulted in $5.3 million in state and local taxes,” said Brian Ball, the state’s secretary of commerce and trade. 

The hotel is an important addition to the city, said Rita McClenny, President and CEO of Virginia Tourism Corporation. 

“Travelers who love history, fine dining, action-packed sporting events, arts, and culture will now have a fantastic place to stay after a busy day of taking in all Manassas has to offer,” McClenny said.

Mayor Hal Parrish called the project “the perfect addition to the largest mixed-use development in the city’s history.”

“This new hotel will serve the state’s busiest general aviation airport, some of Virginia’s largest corporations and many of the commonwealth’s most significant historical, arts and leisure assets,” Parrish said.

(1) comment


How much do the rooms cost to rent?

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